What it is
Stop screenshotting your stats notebook. A/B Test Results renders each variant as a horizontal bar with confidence intervals, sample size, and a clear winner annotation — so PMs and execs read the same number you do.
What it does
Plots variant means with 95% CI whiskers, annotates statistically significant winners, and surfaces sample size + lift % on hover.
Why use it
It moves the conversation from "which one looks better?" to "which one is real?" without a stats lecture.
Three ways teams use it
Growth
Landing-page CTA test — show lift with confidence band, not a single number.
Product
Feature-flag experiments rolled up by cohort and surface.
Marketing
Subject-line and creative tests reviewed in a weekly readout.
Add it in 30 seconds
- Open your Data Studio report and click Add a chart → Community visualizations → Explore more.
- Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.
- Bind the dimensions and metrics in the data panel — done.
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Animated curved columns — bars that arc to draw the eye.
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Curved Columns (Static)
Curved columns, static — the still-frame version with the same elegance.
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Dumbbell Chart
Two dots, one line — every gap between A and B made obvious.
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