What it is
Engagement Heatmap is the general-purpose matrix view: rows × columns × value with column, row, or global normalization. Sequential or diverging scales, legend included, cross-filter on click.
What it does
Row/column/global normalized cell tints with sequential or diverging color, axis labels, color legend, cross-filter, theme-aware.
Why use it
Heatmaps are only as good as their normalization. This one gives you all three modes so the pattern you want is what you see.
Three ways teams use it
Marketing
Campaign × audience response rate, column-normalized.
Product
Feature × cohort retention, row-normalized.
HR
Skill × role distribution, globally normalized.
Add it in 30 seconds
- Open your Data Studio report and click Add a chart → Community visualizations → Explore more.
- Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.
- Bind the dimensions and metrics in the data panel — done.
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