What it is
Audience Overlap draws each segment as a circle sized by population, then overlaps shared members so intersections are visible at a glance. Stop counting in spreadsheets — let the geometry do the work.
What it does
Renders sized circles per segment with overlap regions weighted by shared members; tooltips show counts and overlap %.
Why use it
Reveals "too much overlap" segments before a campaign goes out — your CRM team’s favorite new chart.
Three ways teams use it
Marketing
Email list overlap before a multi-segment send.
Product
Cohort intersection — Pro AND Mobile AND Daily users.
Ads
Lookalike audiences vs. existing customers.
Add it in 30 seconds
- Open your Data Studio report and click Add a chart → Community visualizations → Explore more.
- Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.
- Bind the dimensions and metrics in the data panel — done.
More from Networks, Flows & Relationships
Arc Diagram
Node-link arc diagram — relationships you can actually trace.
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Bipartite Graph
Two columns, every link explicit — A-to-B relationships made obvious.
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Chord Diagram
Circular chord ribbons — every pairwise flow, perfectly weighted.
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Connection Map
Entity rows with bezier arcs — pairwise strength, sorted.
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