Networks, Flows & Relationships

Audience Overlap

Audience Overlap for Data Studio, formerly known as Looker Studio.

Proportional circles for audience segments: overlaps you can see.

Cross-filter readyTheme-awareSetup in 30s
datastudio.google.com / report
Audience Overlap in a Data Studio report
What it is

Audience Overlap draws each segment as a circle sized by population, then overlaps shared members so intersections are visible at a glance. Stop counting in spreadsheets: let the geometry do the work.

What it does

Renders sized circles per segment with overlap regions weighted by shared members; tooltips show counts and overlap %.

Why use it

Reveals "too much overlap" segments before a campaign goes out, your CRM team’s favorite new chart.

Three ways teams use it.

Marketing

Email list overlap before a multi-segment send.

Product

Cohort intersection: Pro AND Mobile AND Daily users.

Ads

Lookalike audiences vs. existing customers.

Setup

Add it in 30 seconds.

01

Open your Data Studio report and click Add a chart → Community visualizations → Explore more.

02

Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.

03

Bind the dimensions and metrics in the data panel. Done.

Pricing

Included in your vizstudio plan.

$20 / monthor$200 / year

One plan, everything in it: the full library of 75+ charts. No per-seat upcharges, no metering. Build a real dashboard before you pay a cent.

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