Traffic Sources Chord
Traffic source chord: every channel-to-conversion flow ribboned.
Traffic Sources Chord is a chord diagram tuned for marketing attribution: sources on the outside, conversions on the inside, ribbons weighted by flow. Multi-touch attribution finally readable.
Chord diagram with sources and conversions as arcs, ribbons weighted by flow, with hover-highlight and tooltip.
Sankey is one-directional; for true multi-touch ↔ multi-conversion flows, chord reads cleaner.
Three ways teams use it.
Channel ↔ conversion type flow.
Source ↔ purchased category.
Lead source ↔ pipeline stage.
Add it in 30 seconds.
Open your Data Studio report and click Add a chart → Community visualizations → Explore more.
Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.
Bind the dimensions and metrics in the data panel. Done.
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