What it is
Traffic Sources Chord is a chord diagram tuned for marketing attribution — sources on the outside, conversions on the inside, ribbons weighted by flow. Multi-touch attribution finally readable.
What it does
Chord diagram with sources and conversions as arcs, ribbons weighted by flow, with hover-highlight and tooltip.
Why use it
Sankey is one-directional; for true multi-touch ↔ multi-conversion flows, chord reads cleaner.
Three ways teams use it
Marketing
Channel ↔ conversion type flow.
Ecom
Source ↔ purchased category.
B2B
Lead source ↔ pipeline stage.
Add it in 30 seconds
- Open your Data Studio report and click Add a chart → Community visualizations → Explore more.
- Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.
- Bind the dimensions and metrics in the data panel — done.
More from Networks, Flows & Relationships
Arc Diagram
Node-link arc diagram — relationships you can actually trace.
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Audience Overlap
Proportional circles for audience segments — overlaps you can see.
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Bipartite Graph
Two columns, every link explicit — A-to-B relationships made obvious.
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Chord Diagram
Circular chord ribbons — every pairwise flow, perfectly weighted.
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