Networks, Flows & Relationships

Adjacency Matrix

Adjacency Matrix for Data Studio, formerly known as Looker Studio.

Adjacency matrix, the most scalable way to see a network.

Cross-filter readyTheme-awareSetup in 30s
datastudio.google.com / report
Adjacency Matrix in a Data Studio report
What it is

Adjacency Matrix lists every entity along both axes and shades each cell by edge weight. When force graphs become spaghetti at 100+ nodes, the matrix stays readable.

What it does

Entity × entity grid with cell tint = edge weight, sortable axes, hover detail, cross-filter on click.

Why use it

Networks past ~50 nodes are unreadable as graphs. Matrices keep scaling.

Three ways teams use it.

Engineering

Service call graph at scale.

Marketing

Customer ↔ channel matrix.

Org

Email volume between teams.

Setup

Add it in 30 seconds.

01

Open your Data Studio report and click Add a chart → Community visualizations → Explore more.

02

Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.

03

Bind the dimensions and metrics in the data panel. Done.

Pricing

Included in your vizstudio plan.

$20 / monthor$200 / year

One plan, everything in it: the full library of 75+ charts. No per-seat upcharges, no metering. Build a real dashboard before you pay a cent.

Start free